Zaiqa Foods: more orders, fewer delivery app fees.
A three-branch grill in Western Sydney paying up to 30% commission on every delivery app order. We built their own ordering site with branch-aware delivery, then ran ads around lunch and dinner.
Your orderDelivery
Same prices as in store. No app markup.
Checkout · A$68.49Apple Pay, Google Pay or cardWhat was in the way.
Most orders came through Uber Eats and DoorDash, which took up to 30% of every meal.
Zaiqa wanted customers to order straight from them, with the same easy experience and real delivery times.
Three moves that changed the numbers.
Your orderDelivery
Same prices as in store. No app markup.
Checkout · A$68.49Apple Pay, Google Pay or cardA menu that makes you hungry
Big food photos, deals up front and one-tap add to cart.
Your orderDelivery
Same prices as in store. No app markup.
Checkout · A$68.49Apple Pay, Google Pay or cardBranch-aware ordering
The site picks the nearest of three branches and shows real pickup and delivery times.
Your orderDelivery
Same prices as in store. No app markup.
Checkout · A$68.49Apple Pay, Google Pay or cardAds that fill tables
Google and Meta campaigns timed around lunch and dinner, tracked to the order.
Before and after, in numbers.
Measured by the client, the same way before we started and after launch.
Direct orders a month
+68%Orders through delivery apps
−27 ptsReturn on ad spend
2.4xDirect orders a month
Direct orders went up and our app fees went down. That is real money every month.
Tech used
The team
A designer, two engineers and an ads lead, for 6 weeks.
Where it stands
Monthly ads and social
Ready to break out of the circle?
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