Petalbox: from Instagram DMs to a real online store.
A Dubai florist that took every order by hand in Instagram DMs. We built a store with same-day delivery slots by area, then ran search and social ads around the big gifting days.
The Marina Rose Box
AED 245or 4 payments of AED 61.25 with tabby
Fresh for seven days, or we replace them.
What was in the way.
Petalbox took every order by hand in Instagram DMs. On busy days like Valentine’s, messages piled up and orders were lost.
They had no website, and nothing came up on Google for flower delivery in their part of Dubai, so every sale depended on the next post.
Three moves that changed the numbers.
The Marina Rose Box
AED 245or 4 payments of AED 61.25 with tabby
Fresh for seven days, or we replace them.
Same-day delivery, up front
Pick an area and a time slot on every product, so customers know when it arrives before they pay.
The Marina Rose Box
AED 245or 4 payments of AED 61.25 with tabby
Fresh for seven days, or we replace them.
Product pages that convert
Big photos, clear sizes and real reviews, with the price in AED right under the name.
The Marina Rose Box
AED 245or 4 payments of AED 61.25 with tabby
Fresh for seven days, or we replace them.
Checkout in three taps
Apple Pay, cards and Tabby, with a note for the gift card and an order alert for the shop.
Before and after, in numbers.
Measured by the client, the same way before we started and after launch.
Online orders a month
3.4xMobile conversion rate
2.8xMobile page load
−77%Online orders a month
We stopped losing orders in our DMs. The site pays for itself every single week.
Tech used
The team
A designer, two engineers and an SEO and ads lead, for 8 weeks.
Where it stands
Monthly SEO and ads since launch
Ready to break out of the circle?
Tell us what you’re building. We reply within one business day.